Gartner Report: 5 Steps to Construct a Winning Value Proposition That Positions EA as an Internal Management Consultancy

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Pitch a Winning Enterprise Architecture Value Proposition

Value Proposition Enterprise Architecture

Gartner identifies five steps and offers best practices for enterprise architecture and technology innovation leaders to create an impactful, high-performing, sustainable, business-outcome-driven EA practice. 

Download a complimentary copy to learn how to:

  • Position Enterprise Architecture as an internal management consultancy 
  • Utilize value-based selling
  • Conduct diligence to build relationships
  • Construct a value proposition document 
  • Pitch the Enterprise Architecture value proposition

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Gartner Research Note: a Winning Value Proposition That Positions Enterprise Architecture

Companies are relaunching their Enterprise Architecture (EA) practices to help optimize their digital transformation efforts. To get strong stakeholder buy-in, EA and technology innovation leaders must create a compelling value proposition for Enterprise Architecture and pitch it to business leaders. In this research report Gartner identifies five steps and offers best practices for enterprise architecture and technology innovation leaders to create an impactful, high-performing, sustainable, business-outcome-driven EA practice.

Gartner, 5 Steps to Construct a Winning Value Proposition That Positions EA as an Internal Management Consultancy, Saul Brand and Marcus Blosch, 6th March 2020.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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